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Systems Engineering-Format
Wirtschaftsinformatik-Format
Informatik-Format
Digitale Medien-Format
System Engineering-Ansicht
Modultyp
Vertiefung
|
Pflichtmodul
|
Wahlbereich
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Spezialisierungsbereich
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Anzahl Semesterwochenstunden |
CP |
Angeboten in jedem |
V |
Ü |
S |
P |
Proj. |
∑ |
Anzahl |
E-Commerce Management
|
2 |
2 |
0 |
0 |
0 |
4 |
6 |
every winter term |
E-Commerce Management |
|
|
|
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Berechnung des Workloads |
|
Vorgesehenes Semester ab 1. Semester |
Lernziele
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Ability to define different types e-commerce systems and to describe their major business and revenue models
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Ability to understand e-commerce strategies and to describe the process of e-commerce strategy (re-)definition and implementation
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Ability to understand the legal, social, ethical and business environments within which e-commerce operates
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Ability to relate technical infrastructure and support services like payment and security to e-commerce implementation
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Ability to identify and describe factors for e-commerce success
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Ability to describe social networks, virtual worlds, and social software as facilitators of social e-commerce
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Ability to elaborate and present a deeper understanding of e-commerce strategies and technologies at an academic level
Lerninhalte
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E-commerce business models and strategies
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Marketplace analysis for e-commerce
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Regulatory, ethical and social environments of e-commerce
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E-commerce infrastructure
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E-marketing and customer relationship management
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E-commerce security
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E-commerce payment systems
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Mobile and social e-commerce
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Prüfungsformen
presentations, written paper (individually and/or in small groups)
|
Dokumente (Skripte, Programme, Literatur, usw.)
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Chaffey (2011): E-Business and E-Commerce Management
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Jelassi & Enders (2008): Strategies for E-Business
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Turban et al. (2012): Electronic Commerce 2012
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Lehrende: Prof. Dr. J. Pöppelbuß |
Verantwortlich: Prof. Dr. J. Pöppelbuß |
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Systems Engineering-Format
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